Vendela Lloyd

Experiential Marketing & Brand Storytelling

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Independent Concepts

Creative Explorations

Self-initiated product visuals and motion concepts created to practice elevated brand storytelling across still and short-form formats.

Motion

Diet Coke Short-Form

Fragrance product styling — Fragrance / Product Styling

Beauty product concept — Beauty / Product Concept

Beverage editorial still — Beverage / Editorial Still

Motion

Jewelry Product Demo

Focus

Product Styling • Visual Direction
Short-form Visual Hooks • Brand Storytelling

Motion & Stills

These exploratory pieces show how I think through product placement, mood, light, and short-form visual hooks. I use light reflection, natural highlights, and surface texture to create depth, while capturing product-generated sounds—such as clicks, taps, movement, and handling—making the content feel more tactile and immersive. The goal is to translate a brand’s identity into content that feels polished, intentional, sensory, and social-first.

Visual Storytelling at Scale

Organic Pinterest Growth

Visual content strategy that generated millions of organic views and approximately 100K monthly reach.

4MMonthly views

100KSaves — top post

High-Performing Content Example

A single nail-inspiration pin earned 2.3M organic impressions in under 30 days, demonstrating the impact of strong visual relevance, trend alignment, and search-driven content.

Search-optimized keywords · Trending nail colors · Seasonal relevance · Visual trend research

Selected Pins

Pinterest pin statistics: 2.3M impressions, 50K saves

analytics.pinterest.com

Pinterest Analytics dashboard, top pins by impressions

Continued Growth

For more than five years, I have developed and published audience-focused Pinterest content that continues to generate organic visibility over time. My work has earned millions of organic views and maintains approximately 100K monthly reach without paid promotion.

Scan in Pinterest

Activation Logistics & On-Site Coordination

Globify Activation Spotlight

Outcome The activation distributed close to 1,000 products, engaged thousands of students, and generated organic student-created content across social platforms.

Ma:nyo booth at the UCLA activation — On-site — Ma:nyo × UCLA

Students gathered at the activation — On-site — Ma:nyo × UCLA

Objective

Expand Ma:nyo’s visibility among UCLA students, spark organic social sharing, and strengthen the brand’s presence in the West Coast market.

Execution

UCLA was selected for this activation because of its highly engaged population of young, trend-conscious consumers. However, executing a branded activation on a UC campus required navigating strict guidelines and several logistical constraints.

As the Los Angeles Regional Director & Coordinator, I focused on building the operational foundation of the event, including coordination, scheduling, staffing, material management, and on-site execution. Because campus restrictions limited the scope of the creative build and immersive elements, the activation’s success depended heavily on strong planning, timing, communication, and execution.

Results

The activation generated thousands of student interactions, inspired organic social content, increased brand awareness, and drove new social media engagement. Nearly 1,000 products were distributed throughout the event.

Key Takeaway

A successful activation does not depend solely on an elaborate build. Strategic planning, strong coordination, and seamless execution can generate significant reach, engagement, and brand impact.

Real experiences, real impact.

Recap

Event Recap

Partnerships

Selected Brand Collaborations & Partnerships

These collaborations span paid partnerships, event activations, content creation, and ambassadorships. Across each format, I created or supported social content designed to introduce products, increase visibility, and connect brands with relevant audiences.